Simple Food Project

We believe our pets deserve real food. Good food. Food that properly nourishes them. Food that gives them the energy to run, jump, and play to their hearts’ content. Food that’s proportionally appropriate to their naturally carnivorous diets. We wanted to craft a dog food that we would feel good about feeding our own dogs. So we did.

Our recipes are all sourced in the USA and made in our own facility in Wisconsin. We believe in only using ingredients that are human-grade, and we take pride in formulating a food that meets all nutritional standards without using synthetic vitamins or minerals. Our food is grain-free, limited ingredient, raw, and convenient.