Heritage Store

Heritage Store was born in 1969, an era known for its good vibes. Their Founder, Tom Johnson, gave up his corporate life to seek deeper meaning and inspiration through the teachings of the Association for Research and Enlightenment in Virginia Beach. Passionate about the concept of the mind-body connection, he opened a wellness shop and called it the Heritage Store.
The Heritage Store originally offered natural health and beauty formulas recommended by Edgar Cayce, the “father of holistic health.” Today, the Heritage Store has continued to develop progressive new personal care formulas while maintaining and following the basic formulas and principles from Cayce’s readings.

The store became a special space devoted to positive energy and community — it was even where the much-loved Rosewater was created! A lot has changed in the past 50 years, but they still champion and celebrate minimal-ingredient products that are good for people and the planet.

All Heritage Store formulas are made with only the essentials, keeping the ingredient list short so you get more of the good and less of the bad. They avoid unnecessary and harsh ingredients, always formulating to clean beauty standards.