Part I: The Chi (Qi) of a Successful Practice

1.         It Starts with Attitude                  1
2.         Compound Effect—Persistence Is Key                  6
3.         Learn to Attract Patients                  11
4.         Focus on Return on Investment                  16
5.         Avoid the Destructive Entitlement Syndrome                  20
6.         Patient-centric vs. Doctor-centric                  24
7.         Create Value and Profit Will Follow                  29

Part II: Success Is Surprisingly Counterintuitive
8.         Whatever You’ve Been Thinking, Think the Opposite                  37
9.         Nice Guys Finish Last                  42
10.         Free Has No Value                  45
11.         Big Fish in a Small Pond                  50
12.         Delegate                  54

Part III: Growing Your Practice
13.         Associates                  60
14.         Choose Your Ideal Client                  64
15.         Bridges and Stepping-Stones                  69
16.         Mind the Gap                  79
17.         De Qi: Achieving Success                  87

Conclusion: The World Needs More Rich Acupuncturists                  94
The Top Ten Business and Attitude Success Guides for Acupuncturists                  95