Golden Sunshine Unilateral Minimum Advertised Price (MAP) Policy

Golden Sunshine International, Inc.
800-798-3977

Unilateral Minimum Advertised Price (MAP) Policy

Effective January 1, 2016, a Minimum Advertised Price (MAP) on all Golden
Sunshine International, Inc. (GSI) products will be in effect including, but not
limited to, the following brands: Golden Sunshine®, PAIN Terminator®, True
Perfection® and Mellow Bee
TM.

Golden Sunshine International, Inc. has been building brands of strong recognition
and high perceived value since 1998. By not adhering to the established MAP a
reseller can have a dramatic effect of diminishing or detracting from the perceived
value of the brand and its products. The Internet, with its worldwide impact, has
the possibility to cause great harm to any companies’ products if they are
advertised at prices that will eliminate any legitimate retail competition. Our MAP
policy is intended for consumers to purchase from our resellers based on loyalty
and customer care expectations.
The MAP policy shall work under the following guidelines:
1. The Minimum Advertised Price for any GSI product shall not be less than as
published on the current GSI Wholesale Price Sheet. MAP is established by
GSI and may be adjusted by GSI at its sole discretion.
2. The MAP policy applies to all advertisements of GSI products in any and all
media including, but not limited to, flyers, posters, coupons, mailers inserts,
newspapers, magazines, catalogs, mail order catalogs, Internet or similar
electronic media, television, radio, and public signage.
3. The MAP policy is not applicable to any brick & mortar in-store advertising
that is displayed only in the store and not distributed to any customer(s)
outside the store.
4. The inclusion in advertising of free or discounted products (whether made
by GSI or another manufacturer) with a product covered by the MAP policy
would be contrary to the policy if it has the effect of discounting the
advertised price of the covered product below the MAP.
5. If pricing is displayed in other than a brick and mortar retail store, any
strike-through or other alteration of the MAP is prohibited.

Page 2 of 2

6. MAP applies only to advertised prices and does not apply to the price at
which the products are actually sold or offered for sale to an individual
consumer within the dealer’s brick and mortar retail location or over the
telephone. GSI’s customers remain free to sell these products at any price
they choose.
7. MAP does not establish maximum advertised prices. All GSI distributors
and practitioners may offer GSI products at any price in excess of the MAP.
8. All trademarks and copyrights of GSI remain the property of GSI and use in
advertising materials may be used in an authorized manner only.
9. E-Bay and Other Auction Web Sites Policy:
a. “Buy it Now” options must be listed at a price equal to MAP or
greater.
b. For auctions the reserve and/or opening bids must start at Retail MAP
without a “Buy it Now” option.
c. Best Offer Auctions Are Not Allowed.
10.Negotiated Contracts: From time to time it may be explicitly approved by
GSI in writing to sell certain GSI products at below MAP. The discount
amount and length of time will be determined at the time of this approved
promotion by GSI.
11.GSI may run a sale from time to time and, in such case, the MAP will be the
same as the sale price on those particular items and on those particular dates.
GSI will send out a notice in advance with details of any such special.
12.Intentional or repeated failure to abide by this policy will result in
termination of distributorship. GSI does not intend to do business with
distributors or practitioners who degrade the image of GSI, its products
and/or its brands. It is in GSI’s sole discretion whether or not to provide
prior notice or issue warnings before taking action under this policy.
This MAP policy has been established by GSI to help ensure the legacy of GSI
as a top producer of health care products and to protect the reputation of its
name, its brands and its products. The MAP policy is also designed to ensure its
customers have the incentive to invest resources into promoting GSI’s products
and brands.